Hi, I’m Courtney!

est 2022
february
globally accessible
based in NC

Fitness loving, fiction fueled, & writing obsessed.  ✹

I could tell you a lot about myself – like the fact that I’ve written 10 novels (all romantasy, of course), transformed 100s of brands, and made my clients more money than I can keep up with – but I'm not going to do that. ;)

Because, truthfully, this business isn't about me.

I'm here to make YOU the main character. 

Through a slightly unhealthy obsession with storytelling & a burning love for the industry, I help health & wellness CEOs become the go-to in their niche without sacrificing authenticity.

I created Fit For Fiction because I believe you are so much more than what you’re giving yourself credit for, and I refuse to watch you hide behind a label. 

You are more than a coach, teacher, athlete, studio owner, or nutritionist. 

You are a woman with a story that needs to be heard. 

You’re a retired athlete who overcame an eating disorder at 17 years old and had to learn to love her body all over again. 

You’re a mom of four who suffered years of burnout and stress, only to come out on top after learning how to regulate her nervous system. 

You’re a weight loss coach who healed her binge eating disorder and achieved her dream body without giving in to diet culture. 

You are so… much… more. 

And I can’t wait to meet you. 💗

I operate on three core principles

Values

Create Truthfully

I believe creativity is the highest form of human expression - something that can’t be replicated (no matter how hard you train your ChatGPT). I channel raw artistry and lots of personality into everything I write.

01 ✱

Think Strategically

I’m an artist at heart, but not at the expense of strategy. Your business takes off when story and strategy coalesce to create something rich, intricate, and beyond competition.

02 ✱

Serve Deeply

At its core, Fit for Fiction is about service. I strive to serve deeply, operate with excellence, and seed transformation through every word I write.

03 ✱

The numbers don’t lie

97

brand stories written

5+

years of industry experience

*

80M

in client revenue since 2022

*

My Roman Empire

It wouldn’t be a proper about page if I didn’t include some fun facts, right?

Slightly Trashy YA Novels

say what you want, ACOTAR is so freaking good.

Cozy Sunday Mornings

crochet + new girl + a good view? Say less.

Early Morning Workouts

followed by a cold shower + a bit of journaling, of course.

Are we a good fit?

After writing nearly 100 brand stories across multiple sectors, I've honed in on where my magic works best. Here's where I create the most impact:

  • From nutritionists to pilates instructors, I’ve worked with a host of amazing leaders in this niche. And I’m ready for more! Whether you’re a weight loss specialist or a powerlifting coach, I would love to be part of your brand’s story.

  • Therapist? Hello! ADHD coach? Oh hi there! Clinical psychologist? Welcome! I thrive working with purpose-driven mental health pros from all different backgrounds.

  • This might be one of my favorite niches! As a herb-loving, breathwork-doing, and semi-crunchy kinda girl, I’m a big fan of alternative medicines. All holistic healers and alt therapy leaders are welcomed here.

  • Mindset coaches, retreat leaders, interior designers, and productivity experts — it’s your time to shine. I think lifestyle & personal growth go hand and hand with wellness. So, welcome to the club!

  • Let’s chat anyway (*cough* I offer a free 15 min discovery sesh *cough*) and discuss what fresh words could do for your brand!

My impact

When you work with me, transformation isn't just possible — it's inevitable. My clients typically see:

30%

of revenue growth within the first year of copy implementation

53%

improvement in brand efficiency after implementing strategy + voice

100%

decrease in copy-related stress ;)

Not sure if we’re a good fit?

I offer a free 15 min call to see if we’re a perfect match.