Copy so good that it’s

fit for fiction.

Through story-driven narratives and a healthy dose of strategy, I help women in wellness become the main characters in their industry so they can sell out & serve like crazy. Sounds like your kind of fairytale?

copywriting

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brand strategy

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content

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copywriting ✱ brand strategy ✱ content ✱

Let’s get one thing straight - you are more than a coach, athlete, nutritionist, or studio owner… You are a woman with a story that deserves to be heard. 

At Fit For Fiction, we believe your dream clients care less about what you do and more about why you do it. They want to know your backstory, character arc, and mission – what makes them say “of course, I’m in.”

And our goal is to give ‘em what they want, so you can get more of what you want:

IMPACT ✹ GROWTH ✹ WEALTH ✹ ALIGNMENT

If you want to be a standout name in the wellness industry, you need to lean on your story just as much as you lean on your knowledge. 

Stories I’ve Written

Brand strategy + brand voice for an artful fitness brand

Leo Sculpt

Sales + social copy for a conscious & purpose-driven business coach

Regina O Silva

High-energy social content for a dance conditioning + weightlifting powerhouse

Dancers Who Lift

Lighthearted brand strategy for a down-to-earth weight loss coach.

The Sorority Nutritionist

Product copy, brand strategy, and cheeky taglines for an up-and-coming beauty brand.

Front & Center

Authority building blog copy for a leading fitness coaching brand

Impact Fitness Coaching

Meet The Services

The supporting characters every wellness brand needs.

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THE SWEET TREAT

A simple + sweet starter kit for a brand worth drooling over. She’s perfect for you if you’re just starting out but determined to set yourself apart from the get go. The Sweet Treat has everything you need for an effortless brand launch.

  • Brand Strategy

  • Competitor Analysis

  • Brand Tone of Voice

  • Content Strategy

THE SUNDAY RESET

For when your copywriting + messaging needs a fresh start. The Sunday Reset is for the woman who wants to pause, reflect, and make sure she’s building in the right direction. If you’re no longer racking up inquiries like before or you’re seeing a dip in sales, then it may be time for a little reset. 

  • Brand Audit

  • Competitor Analysis

  • Rebrand Strategy

  • Content Strategy 

  • Breakthrough Session

For when you’re ready to stretch for the next level. The Deep Stretch is a full-service copywriting package for the woman ready to own her authority & become the go-to in her industry. You get all the sweetness of The Sweet Treat but with done-for-you website copy to bridge the gap between where you are and where you’re going. 

  • Brand Strategy

  • Brand Tone of Voice

  • Website Copy

  • Breakthrough Session

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THE DEEP STRETCH

THE HEAVY LIFT

For when you’re ready for a new kind of PR. Designed to create pay-in-full clients, record-breaking launches, and sold-out programs, The Heavy Lift is a done-for-you launch experience complete with email, social, and sales page copy to help you hit a new PR. 

  • Brand Strategy

  • Brand Tone of Voice

  • Launch Strategy

  • Sales Page

  • Social Media Launch Copy

  • Email Launch Copy

free download

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free download ✱

Welcome to the

Writing Well

A weekly newsletter to stay on top of the newest marketing trends in health, wellness, and fitness. Plus, a gut-friendly ginger shot of good vibes and girl talk to take your mind off the hustle. See you there?

Ready to tell your story?

Let’s turn your narrative into a movement so you can stop scrambling and start serving like the main character you are, yeah?